The overall theme of my virtual art gallery is vibrancy. Each of these pieces stands out in their own way based off of the bright and vibrant neon colors used. Not only that but they all have a form of reality in each. For instance, Jason Nash incorporates body parts like facial features and skyscrapers, David McLeod used a collaboration with Nike Vapormax’s as well as used the real shoe with his digital piece, and lastly Pawel Norbert incorporated a lifelike hand in his piece as well. Ultimately I was very intrigued by the cartoonish style of digital art and recently I have been getting more and more involved as well as fascinated by drawing digitally.
Jason Naylor is an award winning artist, designer and creative director based in Brooklyn, New York. He has a Bachelor of Arts in graphic design from Brigham Young University. His overall piece definitely fits the theme of vibrancy. Most of his work is actually much like this. He tends to use bright and vibrant colors over a black contrasting background. He also tends to covey a message in his pieces or make them animated. In this circumstance he did a collaboration/campaign with Sephora, the popular beauty brand. His piece ended up being in countless Sephora stores and even displayed in Time Square, as shown above. I really admire how far he came and his dedication, especially how he really applied himself and eventually collared with a major brand.
David McLeod is an Australian artist and designer. And on this particular piece with Nike he created a product visual and animation for the release of their VaporMax sneakers. The animation was projection even mapped onto the Centre Pompidou in France as a part of the official launch event held on Air Max Day. Overall his piece is very vibrant and shows off the grey sneaker very well. And in my opinion his color palette has been very well chosen because it doesn’t wash the sneaker out but it makes it clearly stand out with a very creative twist including the bubble like animation. Not only that but I especially like how the bubble like animation reflects its vibrant colors onto the sneaker. It adds to the piece very well.
Pawel Nolbert is an image maker and color artist who explores color, expression & visual languages. He also works with brands like Apple, Adidas and Disney, to create strong visual work. This specific piece definitely fits the theme of vibrancy as well as the two previous but it takes on a new perspective. Instead of having the contrast in color be the background Pawel made the arm black and the vibrant colors the stroke of paint and background. Not only that but even though the arm is black you can still see the different features like fingers and the palm. This is very admirable because he took the time to make sure every individual detail was still visible and not washed out. I also admire how his work is very simplistic yet it feels complete at the same time. For instance, if you added anything else to the piece it would become over crowded or off balance. And lastly I really enjoyed how he made the pain stroke seem very realistic yet cartoonish with its vibrant color blends.
Overall these three pieces have opened my eyes to the world of digital art, animation, and graphic design. My whole life I have been very hesitant to incorporate technology within my art pieces because I was scared of change and how I wouldn’t understand the mediums. But these pieces ended up inspiring me that I should at least try because the the outcomes have a beautiful payoff.
Art 110 Blog 